An internationally recognised creative chef driven by innovation, taste and function.
Danny is an experienced chef with over 20 years of culinary development expertise. He is recognised for his innovative approach to creating new and exciting products and is dedicated to developing sustainable and nutritionally superior offerings that align with the objectives of his clients food businesses. His hands-on approach will take a project from conception to launch by working closely with factory and technical teams alike to ensure that the end result is a products that is best in class on taste and quality.
Throughout his career, Danny has collaborated with start-ups, renowned brands and private labels in the UK & Europe, consistently exceeding expectations in taste, quality and innovation. With a deep understanding of the ever-evolving consumer trends, he has honed his skills in developing products that cater to diverse dietary needs while delivering exceptional culinary experiences.
EXPERT IN FOOD PRODUCT DEVELOPMENT
WHETHER THAT'S DEVELOPING NEW PRODUCTS FROM CONCEPT THROUGH TO LAUNCH, IMPROVING ESTABLISHED RANGES, OR CONSULTING ON YOUR EXISTING PROJECTS
PUSHING THE BOUNDRIES IN PLANT-BASED FOOD
“I am deeply committed to showcasing the incredible versatility and flavours that plant-based ingredients offer, constantly pushing the boundaries of creativity and innovation in my dishes. Through meticulous attention to flavor profiles, texture, and presentation, I strive to redefine plant-based cooking, making it accessible, exciting, and delicious for all.”
Danny Chapman
Director
WHAT PEOPLE SAY
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I have worked closely with Dan for 5+ years and have never met anyone so broad in his understanding of the entire process from A to Z. He not only has a deep and broad knowledge of production, purchasing and product development, but also has a deep understanding of commercialism, trends and category knowledge. When it comes to taste and texture, he is outstanding in his palette as well as in his understanding of different food cultures and markets. As a person, Dan is extremely solution-oriented, organised, reliable and lifts the whole team to a higher level
Nina Nilsson
Naima Co-Founder
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‘Alongside our internal R&D team, Danny was engaged by Naylor Nutrition to fully explore and exploit our ingredients in food industry applications. Danny demonstrated extensive development knowledge in multiple product sectors. He showed a broad understanding of the importance of operational delivery to the development process, and always had his eye on the financial impact of the products. Danny professionally delivered presentations to our clients, and articulated with ease, how the ingredient, or finished product is delivered during the manufacturing process. He has extensive industry knowledge, is well networked and fully emersed in the latest food and consumer trends. Danny is a real “Go-Getter” and true innovator. Give him a development brief, and he will not only deliver but take it to the next level!’
Gail Francis
Director of Business Growth & Delivery - Naylor Nutrition
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I’ve had the privilege of collaborating with Dan for many years, working side by side in ensuring food safety and quality standards are met. Dan has consistently demonstrated a deep commitment to excellence and innovation in every project we’ve tackled together. As a new product developer, Dan brings a wealth of experience and expertise to the table. His meticulous attention to detail and understanding of food safety requirements have been invaluable assets to our work. Whether it’s conceptualising new ideas or fine-tuning existing products, Dan approaches each task with passion and precision.
Pritesh Bhavsar
Technical Manager - YO! Sushi